Over the next few days, as I’m recovering from SXSW Interactive and making sense out of all that I saw, heard and experienced, I’ll be posting some of my thoughts on what I learned. But for now, here are some of the ideas I noticed cropping up again and again throughout the conference.

1. Life streaming
   1. Individual public image, brand, identity, reputation, publicity
   2. Internet famous
   3. Credibility, authority
   4. Authenticity, honesty, transparency
   5. Consumption vs. creation
2. Community
   1. Collective intelligence
   2. Smart mobs, the power of the many
   3. Building audience/community
3. Constant connection and communication
   1. Portable technology
   2. Efficiency
   3. Real-time, all about the now
   4. Interactivity and social
   5. Emerging/emergent
   6. Types of friends
   7. Control
4. Hyper-locality
5. Organizations
   1. Failure vs. small success vs. big success
   2. Organizational culture
   3. Work-life, lifestyle
   4. Coworking
6. Addiction and overload

This is a big list of big ideas, many of them core to the “social ecosystem” in which we currently find ourselves (another big idea).  And all of these relate to the social side of SXSW content (I’ve heard from Hayes that there were quite a few interesting technical discussions, but I’ll leave that to those of you who are qualified to talk about the technical). As I further digest what I learned, I’ll post more on these ideas individually.  But I can summarize SXSW in two words: intellectually stimulating.  I enjoyed myself thoroughly, met some bright and creative people, and am definitely motivated to continue thinking about and researching these interesting and important ideas.

Last Modified : March 13th, 2008 Filed under : research Navigate : Previous post / Next post